The event took place on “Tu B’Av” (a Jewish holiday that celebrates love), at the Ra’anana Amphitheater. The event celebrated 30 years of vintage for the Golan Heights Winery, as well as the Jewish holiday of love. The event celebrated and glorified the combination of music, low, and wine, and offered the audience a wholesome, unique, exciting, romantic experience.

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The event catered to a population of mid-to-high socioeconomic status and had a festive, romantic nature. The event included an opera concert by the Ra’anana Symphonette alongside singers from the Israeli Opera House and samples of white and red wine were offered to the audience.