The International Television Academy is a global organization that brings together approximately 800 top industry executives in production, creation, and management. Every two years, the organization conducts a multi-day event called "Academy Days".

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The discussion at the recent event focused on the necessity and power of original thinking, innovation, and creativity in Israeli society, as a method for promoting achievements in science, technology, culture, and art. Among other topics, the Israeli-Palestinian conflict was discussed in the media.

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The conference was attended by senior executives from international TV companies, senior industry executives from Israel and around the world, businesspeople, hi-tech executives, politicians, and senior scientists.